Online Stores

How to Sell Digital Products/Downloads

Overview

Zeffy allows you to sell digital products by attaching them to the automated thank you email that buyers receive after their purchase. This is a great way to deliver PDFs, digital downloads, and other electronic files to your customers immediately after payment. For physical goods that need pick-up or shipping, use Order fulfillment on an online store instead—see Set up shipping and pick-up for your online store.

Important Guidelines

  • Only one attachment can be included per thank you email 

  • Maximum file size is 20MB per attachment. If your file is larger, consider adding a private link to your thank you email to a webpage where the digital document can be downloaded.

  • Each form can only have one version of the thank you email 

  • Supported file formats: PDF, JPG, PNG, and JPEG

Best Practices for Digital Product Sales

1. Create Separate Forms for Each Product

  • Create individual online store forms for each digital product

  • This allows you to:

    • Attach the correct file to each form's thank you email

    • Customize the description and pricing for each product

    • Track sales separately for each digital item

2. Configure the Thank You Email

  • In your form editor, navigate to the "Thank you email" section to edit the email sent after purchase

  • Click the paperclip icon to attach your digital file

    Screenshot 2026-01-15 at 10.57.54 AM
  • Ensure the file is properly uploaded before saving

  • Test the process by making a sample purchase (Instructions on how to test here)

  • Verify that:

    • The file opens correctly

    • The email delivers promptly

    • All instructions are clear and accurate

3. Managing Orders

  • Monitor your dashboard for successful purchases

    • Ask them to check their spam folder

    • Use the resend confirmation email feature if buyers don't receive their email (Instructions here)

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