Use Meta Pixel with Zeffy campaigns

You cannot directly add a Meta Pixel (Facebook Pixel) to Zeffy forms. Instead, set up a custom thank-you page redirect so buyers are sent to your own webpage after purchase, where your Meta Pixel is already installed and can fire a conversion event.

Set up a custom thank-you page redirect

By default, Zeffy sends buyers to the official Zeffy Thank You page after a successful purchase. To redirect them to your own page instead, submit a request to our support team with the following details:

• Your Zeffy form URL or link

• The destination URL of your custom thank-you page

• Whether you want the redirect applied to all existing and future campaigns

Submit your redirection request

Install your Meta Pixel on the custom page

Once the redirect is live, add your Meta Pixel base code and the conversion event code to the custom thank-you page you control. Because buyers land on that page after completing their purchase, the pixel can record the conversion.

What stays the same

Even with a custom redirect enabled, buyers still receive the automated confirmation email with their:

• Transaction receipt

• Custom thank-you message

• Any applicable e-tickets or documentation

Other tracking options

If you also need web analytics, see How can I integrate Zeffy with Google Analytics? and Set-up UTM parameters & source tracking.