Configure your online store

Need inspiration? See what real users are doing : 

• Crewneck shop - St. Joseph's Hospice London

• Kid's Cancer Care Online Store

• Valentine's Chocolate Fundraiser - OMK Animal Shelter

Step-by-Step Setup Guide

As you build your form, you can preview how it will look to your supporters on both mobile and desktop using the preview panel on the right side of the screen

• Start in the "Campaigns" section of your account and click on "+ New campaign" in the top right

• Then, select the form type "online shop" to get started

1) Shop Title 

• Enter your online store form title

2) Customize Form Description

• Add a detailed description of your store

• Include key details like your store’s purpose, any important dates (launch, sales, deadlines), and highlight the types of items you’ll be selling.

3) Form Design

• In the color, banner and logo sections, you'll be able to customize the look of your form. 

• The color section will allow you to customize the color scheme of your Zeffy form - the color selected will also be the color your e-tickets are generated in 

• Upload your nonprofit's logo (it will appear in top left corner, next to your organization name) and then your banner (the main image of your form). 

4) Configure items

• Add different ticket types:

  • Indicate the ticket name in the Title section (e.g. General admission, day pass, family pass, etc.) 

  • Set a price for each item

  • Add descriptions for each item

  • upload an image of the item

⚠️ More options: Click "See more options" below each item for more options:

• Set a total availability: if you have limited quantities of this ticket type, you can set an upper limit for that ticket type.

• Maximum purchase quantity: If you'd like to limit how many items can be purchased at once by each buyer, set a maximum purchase quantity

• Early bird purchases: if you want to sell some of your tickets at early bird pricing, you can set a date on which this rate will no longer be available for sale.

5) Add product variants

For items that come in different sizes, colors, or other options, use the Variants & inventory section when configuring each item:

• Add a variant: Click + Add a variant to create variant types like Size or Color. You can use preset options or create custom variant names.

• Manage inventory: Click Manage inventory to set the available quantity for each variant option (e.g., 10 Small, 15 Medium, 8 Large for sizes).

Supporters will be able to select their preferred option, and inventory will automatically decrease as purchases are made.

For detailed instructions on setting up variants, see How to add product variants (sizes, colors) and manage inventory.

6) Questions per item

• In the 'Questions per item' section, you can collect information for each individual item purchased. Any questions added here will be asked once for every item bought.

• Use this section to ask for additional information about each item, such as:

  • Engraving text or personalization details

  • Gift wrapping preferences

  • Special requests or notes

• Choose response formats (single select, multiple choice, checkbox, etc.)

• Set whether questions apply to all item types or specific ones

• Make questions required if needed

7) Collect Additional Donations

• You can activate the option for buyers to add a donation to your organization and to generate a receipt for the additional donation if your account is configured to do so.

8) Collect Buyer Information

• Ask your buyers custom questions: These questions will be asked once per purchase. By default, the buyer will be asked for first and last name, Email, State/Province, and Country. 

9) Add Discount Codes

• Add discount codes with specific values and usage limits. 

  • "Uses limit per date": If you are hosting an event with multiple dates and times, the code can be used the number of times indicated for each event occurrence. If you are hosting a single date event, the "per date" specification does not apply.

10) Customize your Thank You Email

• When a buyer completes their purchase, they are sent a confirmation email with their e-ticket(s), transaction receipt and a thank you message which you can customize in your form editor.

• Configure thank you emails with:

  • Custom subject line and content

  • Variables for personalization

  • Buttons linking to other forms/campaigns

  • Image attachments

11) Advanced Settings

• Add a campaign target thermometer to share your progress of your raffle sales

• Enable check payments for amounts over $1,000

• Set up notification emails for multiple team members

• Enable form translation (Spanish for US, French for Canada)

12) Share your online store

Once your form configuration has been finalized and you're ready for it to be publicized, you'll be able to share it with your community. To learn how to share your form, consult the instructions here: Sharing your Zeffy form.