How to Talk to Your Donors About Zeffy
What is the voluntary contribution model?
Be proud to tell your supporters that you choose to fundraise with Zeffy so that 100% of their donation can go to your mission, not towards paying fees. Not only that, but their contribution to our platform also helps the thousands of nonprofits in North America to raise more and make high quality technology accessible to all.
Nonprofits collectively paid 3 billion dollars in transaction fees last year. That doesn't even include how much they spent on fundraising technology. Zeffy is committed to ending that.
Zeffy is entirely funded by optional contributions to provide nonprofits with powerful fundraising technology at 0 cost and cover all their transaction fees.
The suggested contribution amount can always be changed by the supporter. We understand it isn't everyone who can contribute, hence the voluntary nature of our contribution model. When those who can contribute do contribute, it allows us to pursue our mission to free nonprofits from fees and ensure that 100% of the funds raised go towards making a difference in their communities.
Below are some tips and resources to help you address any questions you might receive from your supporters about Zeffy.
Share our explainer video
Add information directly on your form
While we explain our model in two different places on our forms, if you feel perhaps your donors need more information, you can add the suggested text.
In your form description
Here is the suggested wording for a form description:
We use Zeffy, a free platform for nonprofits that ensures 100% of raised funds go towards our mission. Zeffy is funded solely by contributions from donors like you. Please consider supporting them at the end of your transaction, so they can continue to provide free software to us and thousands of other charities. You can select a different contribution amount by clicking "Other" in the dropdown. Thank you for supporting free fundraising for all nonprofits!
As a checkbox custom question
If you'd like to include a required checkbox question for your donors to acknowledge on your form, you can include something like the following:
I understand that, thanks to Zeffy, 100% of my payment goes to [NONPROFIT NAME], and I can choose to support Zeffy’s free tools with an optional contribution at checkout.
Share about us on your social media
We've designed and pre-written this social media post for you to share how you are making the most of each dollar raised with Zeffy.
Follow this link to access the template and share it with your supporters!
Visit our website
Our 100% free webpage has an animation illustrating how to navigate the contribution section. We also have a brief explanation about our voluntary contribution model for donors.
Additional resources are found on our blog
Our blog contains lots of information about our model and why Zeffy chooses to provide 100% free fundraising. Here are some helpful articles that can be shared with donors: