How do you know Zeffy's Donor Conversion is 50% above industry average?

The conversion rate represents the proportion of visitors to the donation form who successfully complete a donation.

At Zeffy, our goal is to create the best donor experience. We've made our forms as simple as possible, so that visitors to your donation pages actually donate. Our forms' simple features give you a donor conversion rate of 50% above the industry average. Your donor conversion rate is calculated by Donations received / Unique visitors to a donation page.

The average industry conversion rate is 15% (see benchmark), and drops to 9% (see Abeja solutions) on cell phones.